Our Story | Brilliant Gifts
Beautiful Creative Gift Crates for Women
Brilliant Gifts was founded with one mission in mind: Make it easy to give the women in your life amazing gifts in beautiful packaging that shows how important she is to you.
After 27 years of anniversaries, birthdays, Christmases and other special occasions I have given my wife well over 100 gifts. Some have been hits, like a European river cruise for our 25th anniversary, while others have been misses like homemade romance coupon books, out of date, ill-fitting clothing and once when I forgot to get items for her Christmas stocking I filled it with items we already had around the house including a Costco size bottle of Tylenol.
Even when I got lucky and selected the perfect gift my presentation often left much to be desired. I have wrapped my wife's birthday gifts in Christmas paper (to be fair her birthday is less than a month away from Christmas) but even worse I have given gifts in reused gift bags with the previous name tag still on it, wrapped in plastic shopping bags and once even in newspaper. I assumed that once I found the right gift it did not matter how I gave it to her.
It took me much longer than it should have to realize that how the gift is presented can be just as important as the gift itself. I learned this by watching my wife give and receive gifts from friends. Homemade cookies are delivered in cute glass jars with ribbons and bows. Fancy gift bags with multiple colors of tissue paper hold simple gifts that clearly cost less than the packaging. Rarely was the gift itself worthy of Instagram but the packaging or presentation often was.
After some discussion we realized I was not the only one who struggled to find the right gift with the right presentation. My wife, who is a great gift giver, admitted that she too struggles to find gifts for her mom, sisters and friends. We decided we wanted to make it easy and fun for everyone (men & women) to give the perfect gift to the women in their lives. And that is how Brilliant Gifts was born.
Take some time to browse our brilliantly selected gifts and help us make sure no one ever again gives a giant bottle of Tylenol wrapped in newspaper as a gift.